I've learned that people around here (at least the students) don't spend time in the outdoors. They don't hike or picnic. The very concept of picnicking is strange to them. How bizarre is that? It seems like in Utah people live to be outside, whether it is climbing mountains or exploring the desert or swimming in the reservoirs or even simple gardening and yard care. Most people picnic at least a couple times in a year, even if it is just at the closest park.
But I suppose there are two factors to consider here: the wind and the sun. The flat land of Kansas offers little protection from either. So if your face is not being blown off, you are going to get roasted by the sun... but that's what sunscreen and hoodies are for!